The Internet contributes one hundred billion pounds to the UK economy every year & employs 250,000 people in the UK.
The Background In 2006 Coggles had only just dipped their toes in to e-commerce - but they had seen the great potential. However, as an ambitious company in an extremely competitive market, they needed an integrated solution that would ensure rapid growth and guarantee that Coggles would still be able to offer the high levels of customer service that was core to their brand values.
What we did After choosing to partner Docnet based on the success we had gained for our other e-commerce clients Coggles quickly decided to implement our SprintEcommerce solution. Coggles were able to manage their inventory across multiple sales channels – including their physical stores through EPoS integration – ensuring products received maximum visibility and met margins. The Result Upon launching SprintEcommerce, Coggles sales exceeded the full year target within six month of launch, giving the company the confidence to further expand its digital marketing activities into other areas.
The Background Xen-Tan have an amazing product range that is fast becoming the brand of choice for fake tan lovers and celebrities alike, along with leading beauty experts from the fashion, TV, music and film industries.
What we did The brief was to create a website that brought out the story of the brand and repositioned the consumer audience's mind away from the negative connotations that can often be associated with self tanning products instead promoting a natural looking tan and women glowing with confidence. The Result A class leading website that has helped position the company as a top player in the UK self tanning market, secured retail sales and developed a critical channel of communication with the company's target audiences.
The Background RETT Retail have been operating for more than 15 years and employ over 100 people. They see the internet as a vital part in their growth strategy and predict the new web site will contribute £1m to sales in its first 12 months.
What we did ARK chose Docnet for our proven ability to deliver solutions capable of handling multi-million pounds' worth of transactions annually, and for our quick and cost-effective deployment of complex business software
The Result Initial targets are met and now we are working with ARK to develop their e-commerce systems to the next level. Recent integration with specialist third party systems has helped to drive sales and reduce operational costs.
The Background GoinGreen pioneered electric vehicles in the UK with the hugely successful G-Wiz, making the UK the capital of the electric vehicle (EV) world in the process. Having accumulated over 100 million kilometres of road user experience and after seven years as the leader in electric vehicles in the UK.
What we did GoinGreen's aim is to inspire as many people to 'go green' as possible, so the company has developed a business model which eliminates many of the traditional costs associated with selling vehicles: they sell direct to customers instead, with no dealers, no showrooms and no advertising. The Result Docnet has worked with Goingreen to power their web strategy from it's very first version all the way back in 2004. In 2011 we've given the site a fresh new look - but still underpinning the company ethos and values.
The Background Gear4music.com was launched in 2003 by Red Submarine Limited, and has become one of the largest retailers of musical instruments and equipment in the UK, now having over 200,000 registered customers. Their mission is simple: To make purchasing and owning musical instruments and equipment easy for everyone, by providing great prices and excellent service.
What we did Docnet have been working with Red Submarine Limited on Gear4music since the project started in 2003. During this time we have created business systems that have helped boost sales into the tens of millions. The Result Although we have been busy producing solutions for Gear4music for the last seven years - the web doesn’t stand still and by the end of the year we are looking forward to deploying several exciting new features... watch this space!
The Background Rockola's mission is to bring retro back, to combine music with fashion for a New Generation. Rockola had launched two new brands into major department stores and needed e-commerce to help grow their consumer sales channel.
What we did Kicking off the project we immediately got our heads round the two core brands by launching social media presences on Facebook and Twitter. The fans and friends we made during this campaign fed into the success of the project when we later launched their e-commerce site. The Result The e-commerce site launched in January 2011 and has already attracted media attention and consistent sales. We are working with Rockola to build on this success introducing new third party sales and promotion channels.
