The Internet contributes one hundred billion pounds to the UK economy every year & employs 250,000 people in the UK.
You scratch my back and I'll scratch yours
Affiliate marketing works on a cost-per-purchase basis. From the online retailer's point of view therefore, it's zero risk. It's not often you can say that in retailing.To talk about a safe way to grow sales call John or Chris on 0845 521 0444 or send us a message.
Thanks for the tip
Let's say you're on a fashion website and an item catches your eye. If the site then points you towards xyz.com to buy the product, then that's affiliate marketing in a nutshell. The publisher of the fashion website is the 'affiliate' and the owner of the site to which the customer is directed is the 'merchant'. When a merchant gets a sale, they pay a commission to the affiliate. Lovely jubbly.
Now, the hard bit
Unfortunately, online retailers can't expect quality publisher websites to mention them willy-nilly. Basically, there has to be something in it for the publisher to support your site. First base is to do what any successful retailer does. Make sure you're offering great products of real interest to the publisher's readers. Then wrap them in great offers. In many cases, this will be enough to start the affiliate marketing ball rolling. Indeed, it may be all you need to generate a big uplift in sales...
Pass me a lemon
Squeeze a lemon and the majority of the juice comes out at the first go. Getting the last bit out demands that you squeeze a bit harder. Affiliate marketing can be a bit like that. Assuming your online stall is set out well enough to start the affiliate sales flowing, the next option is to apply the human touch. As an extra service, our team can make contact with publishers to present the business case for raising your profile on their sites still further.
Affiliate marketing is just part of a mix
The best way to view affiliate marketing is as a complementary activity to pay-per-click and SEO. The big advantage of keeping all these channels with one provider like us is that our different teams constantly talk to each other. Their various services can then fit together as part of the same jigsaw, with no wasted effort and money. To see what your particular jigsaw could look like, just talk to us.