The Internet contributes one hundred billion pounds to the UK economy every year & employs 250,000 people in the UK.
Online killed the TV star
It's official. According to PricewaterhouseCoopers, online advertising has toppled TV from its half-century of supremacy as the UK's biggest medium. In the first half of 2009 UK online ad spend topped £1.75 billion, while TV spend slumped to £1.64bn.
To chat about how online advertising could work for you, call John or Chris on 0845 521 0444 or send us a message.
Reach out, I'll be there
Getting display advertising to drive pay-per-click is a complicated area.
We won't bore you with the techno stuff but the bottom line is, it's a great way to extend your marketing reach.
It's also a great way to waste money with a low ROI if you go at it blindly.
Advertising that's the same, but different
The medium might be relatively new, but the fundamentals of online advertising are the same as for any other advertising.
The different bit
Online advertising is the most flexible channel yet invented.
We can target its power more precisely than ever before, engaging customers precisely where they want to listen to us, when they want to.
That's what our online media team is there to do.
The other great big difference
Unlike conventional media, the performance of online advertising is infinitely measurable. Even more so than direct mail, for example.
If someone responds to an ad we'll know which site it was on, which message they saw and even the time of day that they clicked.
Armed with data like that we can refine campaigns with the kind of precision that media planners back in the analogue age could only dream of.
This is advertising, Jim, but not as we know it.
If you'd like to explore marketing's final frontier, just talk to us.
