The Internet contributes one hundred billion pounds to the UK economy every year & employs 250,000 people in the UK.
The hotmailers and the black hole
As part of an e-mail campaign, a retailer sends 40,000 shots to hotmail addresses. None of those reach their destination. They disappear. Not even into spam folders. Just black holed.
To talk more about the right and wrong ways to send e-mailers, call John or Chris on 0845 521 0444 or send us a message.
e-mail that doesn't arrive is no-mail
Of all the digital marketing channels, e-mail marketing still provides the best return on investment.
But only if it actually gets to the recipient. A bit like the salmon returning to spawn, there are a lot of potential obstacles between the e-mail's departure and arrival at its destination. Getting e-mails to their rightful owners is right at the heart of what we do.
Recently this has involved a massive upgrade to our system. It incorporates deliciously techie-stuff like warm standby, loadbalanced connectors, goodmail imprinting and lots, lots more. Yes, we know it's all a bit dry. So, let's just say that delivery is everything. Well, almost everything.
To delete or not to delete, that is the question
Let's assume your e-mail has landed in the right in-box.
That doesn't make it an effective e-mail. Is someone actually tempted to open it? Are the right triggers right there to make them click through to the site? The more of this we get right, the more great buying information we can offer people. And the more money you make. Simple as that. We know how to make e-mail marketing pay. As our clients confirm with their kind testimonials, give us a call if you'd like to see some.
Tick, tick, tick
Basically, we make sure our messages are ticking the right mental boxes.
Offers, for example. 10% off maybe? Free express delivery? Two for one? Something your competitors haven't thought of yet?
We also know what not to put in. Like promoting that red-hot item when your stocks are hovering near zero.
Then comes the 'when'
We send out e-mailers for one of our clients religiously every Tuesday and Friday.
Why? Because we've learned that those two days generate the biggest (and most consistent) spikes in site traffic and sales.
Your ideal mailing schedule could prove to be quite different, as you'll learn if you choose to talk to us about it.
