The Internet contributes one hundred billion pounds to the UK economy every year & employs 250,000 people in the UK.
Ssshh. Don't spread this around
Did you know that it's possible to buy cost per click at the cost per acquisition level? In other words the search engine shares some of the acquisition risk with you. The opportunity isn't open to just anybody, though. For the insider's view of cost per click possibilities, call John or Chris on 0845 521 0444 or send us a message.
What is PPC?
When a customer clicks an ad they see on a search engine, the advertiser pays that search engine's owner for the click. The system works across all search engines and typically we use Google, Yahoo and Bing. Although in our experience 90% of clicks come through Google, other engines sometimes convert more effectively at lower cost. We just like to cover all our clients' options.
Light the blue touch paper
Pay per click is a great way to kick-start traffic to an under-performing website. If the ads contain the right triggers (and that's a big IF warranting a whole conversation of its own) then literally thousands of visitors can suddenly start arriving at a site around 15 minutes after the 'go' button is pressed. You'll find some convincing proof in our testimonials, which we're happy to share with you.
A cautionary tale
One of our clients left us, lured by the big promises of another agency. Not long after, they came back. It seems the other agency allowed their high-profile campaign to run out of budget when it was at its height. The campaign crashed and burned. So did the client's hoped-for sales.
Time to bag a blog
One smart way to target display ads is to follow the bloggers.
It works like this. Let's say you have some big brand jeans you want to sell. First you plan your ad content cunningly. Then you release your ads into the display network with a built-in thirst to find influential fashion bloggers. When a blogger mentions the brand, our ad for that brand (including a tempting click-now! offer) appears on that page. Either as a text-based Google ad or as an interactive banner ad. This type of campaign is tough to organise, both creatively and technically, but the results are worth it. As you'll see in our case studies. When you see what we've done for our existing clients, perhaps you'll want to talk to us.