The Internet contributes one hundred billion pounds to the UK economy every year & employs 250,000 people in the UK.
Naughty, naughty
If anyone promises you the number one position in search engines, be very suspicious. Some people are still using dodgy practices to try and climb the rankings quickly. We don't. Not only is it unethical but, ultimately, it's bad for business. As search engines get cleverer the shady ways don't work and big engines like Google are very likely to kick you off altogether. For shiny, ethical ways to climb the rankings call John or Chris on 0845 521 0444 or send us a message.
Beware the legless table
Here's a useful analogy for SEO. You start by making your content as deeply relevant to the things you’re selling as humanly possible. Things like good tags, headlines, titles and the right density of keywords. This is done by testing and optimising – a subject we love, but alas there's no space to cover it here. What you then have is a table top, without the legs. To support your table you must then work hard to establish good links (and we do mean good) to your site. These are the legs. The better the quality of these, the higher today’s search engines will rate your site.
With Panda and Penguin, Google searches are no longer black & white
You’ve probably heard of those two animals and we welcome their arrival. In the simplest terms, these algorithms help Google to think more like a human and less like a machine. Gone are the days when people can blatantly manipulate a site to fool search engines into thinking it’s relevant. By over-stuffing it with keywords, for example. Or by loading up with poor quality links from largely irrelevant articles syndicated though large blog networks. We are now entering a new era when meaty and meaningful content is king. Bring it on, we say.
'Thank you, it's just what I wanted!'
Engines like Google only have one goal: to put solid and relevant content in front of its audience. Our job is to show you the many ways that you push your site up the rankings by making Google’s life easier. We’ll help you avoid the trap of inadequate product information, for example. We’ll also show you how to make your content super-relevant through use of text, photography, video, reviews and what we at Docnet call GoldenLinks.
Our little secret
In the world of SEO, GoldenLinks are the ones that matter most. Links from the sites of quality publications, authoritative bloggers and other sources respected by your audience. These are very tough to establish, but gold dust when we make them happen. In all we’ve identified just under 40 variables that affect a site's search engine visibility and useful traffic. For evidence of how we make these work for our clients, give us a call for some testimonials.
