The Internet contributes one hundred billion pounds to the UK economy every year & employs 250,000 people in the UK.
Naughty, naughty
If anyone promises you the number one position in search engines, be very suspicious. Some people use dodgy practices to try and climb the rankings quickly. We don't. Not only is it unethical but, ultimately, it's bad for business. The shady ways don't work long term, while big engines like Google are very likely to kick you off altogether.
For shiny, ethical ways to climb the rankings call John or Chris on 0845 521 0444 or send us a message.
Watch the swan
It's all graceful progress above water. While down there, where you can't see, the swan is paddling away like crazy.
SEO is a bit like that. As the site owner, all you expect to see is an elegant glide up the rankings. Our bit is to do the paddling. And it's a touch demanding.
'Thank you, it's just what I wanted!'
The non-techie definition of SEO is to make the content of your site as deeply relevant to the things you're selling as humanly possible.
Making Google's job easier. It's the only way that people who want what you have will find you easily.
Not all traffic is good traffic, however
You don't want to be all things to all people. Imagine a site that's seen by search engines to offer 'cars'. That's inviting a flood of traffic, but most of it will be wasted. Consider on the other hand a site that search engines pinpoint for 'Ford XYZ, all models, available now at discount prices'.
If you happen to be a Ford dealer, the traffic you then get is precisely what you want. You didn't want all those Vauxhall buyers anyway.
Our little secret
We've identified just under 40 variables that affect a site's search engine visibility and useful traffic.
For evidence of how we make these work for our clients, give us a call for some testimonials.
Beware the legless table
Here's a useful analogy for SEO.You start by getting your content right. Things like good tags, headlines, titles and the right density of keywords. This is done by testing and optimising – a subject we love, but alas there's no space to cover it here.
What you then have is a table top, without the legs. To support your table you must then work hard to establish good, relevant links to your site. These are the legs. The more of them you have, the more visible your site gets to search engines. And up the rankings you go.
Why not talk to us about fitting your particular table together?
