The Internet contributes one hundred billion pounds to the UK economy every year & employs 250,000 people in the UK.
Hard sell, or just being social?
Dell computers made $3 million in 2009 from social media. Sound impressive? Trouble is, as a percentage of their $61 billion sales through all channels, social media contributed just 0.0049%.
For a social media reality check, call John or Chris on 0845 521 0444 or send us a message.
First the good news
Social media are a fantastic way to create a dialogue with your prospective customers.
Simply having a presence in 'their' space can be good for your brand awareness.
If people happen to be discussing a product or service you can deliver, then you also have a conduit to reply to them.
Now the not-so-good news
The point of social media is to enable people to be, well, social.
They're chatting. About their favourite band. Their first kiss. Their last kiss. Saturday night's arrangements.
In short, they're not in buying mode. As a result, social media may not deliver the fast ROI in actual sales that you may be expecting, but this may change in the near future. For now Social is a great way of keeping in regular contact with your customer base but ensure it’s only part of the big picture – there are other channels that will deliver a better return.
Don't major on the minors
Pay-per-click, SEO and affiliate marketing through established retail-supportive channels is where you need to be if you're looking for real sales rather than promises.
Of course we can add social media into the mix - but we need to be clear what we are looking to get out of it. Talk to us and we'll help you look at the possibilities.
