The Internet contributes one hundred billion pounds to the UK economy every year & employs 250,000 people in the UK.
Our multivariate testing shows that changing the text alignment on forms can significantly increase conversion. Do you know which is the right way to do it? We're happy to share what we've learnt so to talk more about the important little details, call John or Chris on 0845 521 0444 or send us a message.
There's nothing common about commonsense
You want your customers to love your site, buy lots, return often and recommend it to everyone they know. In reality, do they end up leaving without buying, feeling totally frustrated, cursing the day they ever visited you? Time for a site reality check.
Think about your own experiences of buying online
You make your choice, proceed to the form, enter your address info and click. Back comes that little message in red that you've entered your postcode in the wrong format. You go back to re-enter, only to find that the form is blanked and you have to start again.
The thing about the process of User Experience Improvement is that it's seldom about making big changes. Usually it's about making lots of small changes. This involves a painstaking but necessary trawl through the fine detail of the customer journey, from first search to the final click, looking at the whole thing from the customer's point of view.
On a form, have you ever tried to enter information into a box that's too small? Anticipating the likely maximum numbers of characters that people will enter in a box isn't rocket science. Yet a lot of sites don't do it.
Another couple of examples
A simple, yet commonplace, daftness is to find a box that asks you to check either MasterCard or Visa.
The first few digits of the number you will then enter identifies the card as one or the other anyway, so the previous step is irrelevant.
Asking you up-front do you want your product shipped to another address is another waste of customer time. It's fine to leave that option till the end because only a few people normally need that option.
The aim is always to capture the customer information you need with the shortest form possible. This is what we mean when we say that improving the user experience is largely about identifying lots of small changes. But they do add up to big increases in site sales. As you'll discover if you choose to talk to us.